Decision-making is for the birds!
I'm the most indecisive person I know. That's why the " Decisions, Decisions, Decisions " episode TED Radio Hour podcast appealed so strongly to me. If I may get a little hokey, I've always blamed this character trait on my zodiac sign: Libra . You see, Libras are known for liking balance- for being able to see both sides of an argument, and therefore not being particularly good at making decisions. We hear first from Sheena Iyengar , the self-proclaimed "World's Expert on Choice." She breaks down why choice matters to people and explains the Choice Overload Problem by explaining an experiment done with jam. As soon as she began to talk about the choices in grocery stores, I immediately thought of Aldi. I recently started shopping there (just in time for them to close for renovations), and I think part of the appeal is the limited options. There is pretty much only one brand of most items available, so you either buy it or you don't. Pretty ...