Start with Why
Back in 2009, I was a new college graduate ready to take on the world. I had no job and lots of inspiration. Around this time, TED Talks were just becoming popular thanks to YouTube, and I came across a lecture from a man named Simon Sinek. His presentation, "Start with Why" has always stuck with me. When I spotted Sinek's name on a list of TED Radio Hour podcasts, my interest was instantly piqued. As it turns out, the message is the same as the one I heard nearly 10 years ago, but this time it was titled: How Do Great Leaders Inspire Us To Take Action? The refrain throughout Sinek's lecture? "People don't buy what you do, they buy why you do it." That may seem absurd at first. Of course people buy the 'what.' You buy the iPad. You buy the Xbox. You buy the Alexa. But if you stop and think about it, what we're really buying into is the 'why.' These companies convince us that these exciting products will change our lives. Si...